Benefits of Law Firm Blogging

date: 11/06/2012

If you are an attorney, a blog can provide huge value for minimal investment and time. A blog is simply a website or part of a website that is updated on a regular basis with new content. With platforms such as WordPress, setting up a blog is cheap and requires virtually no tech savy. 

The Basics of Setting Up Your Blog

Before we dive into the benefits of blogging, let's quickly cover the basic components you will need to set up your blog. If your blog is already established, you can obviously skip this section.

If you don't already have a domain name, you'll need to pick one up from a domain registrar such as GoDaddy. A .com will cost you about $10 per year. Hopefully, you already have a website for your firm. If so, you should add your blog as a subfolder to your domain (ex: yourlawfirmwebsite.com/blog/).

If you want your blog to look pretty, you can pay for a custom theme. For example, Elegant Themes gives you access to 87 premium themes for $69/year or lifetime access for $249. Or you can use one of the many Wordpress standard themes that don’t cost anything. Most themes today incorporate responsive design, meaning your blog will look good on desktops, tablets, and smartphones. Since mobile traffic continues to increase and Google now factors mobile optimization into its ranking algorithm, make sure that you select a mobile responsive theme.

Now that you have your domain name and theme, your only additional expense, other than your time, is hosting. Bluehost offers optimized hosting for WordPress sites for about $25 per month. If you're on a tight budget, you can purchase shared hosting for about $5 per month.

3 Benefits of Law Firm Blogging 

1. Blogs are a great way to generate more traffic.

Blogs usually generate significantly more traffic than static websites. A standard website for a small law firm may have 20 pages indexed by the search engines. But if you were to incorporate a blog into your website and added just one blog post per week, you would have an additional 52 pages of indexed content in the search engines after just a year’s time. Content is basically food for search engines, and the more content your website has (assuming it is high quality, useful information), the more opportunities you have to rank for various key phrases. This in turn leads to increased traffic.

In addition, search engines, especially Google, have dramatically changed their algorithms recently. You may have heard of the Panda and Penguin updates, which target low quality content and web spam, respectively. Google now more than ever places huge weight on quality, original, unique content. Well written blog posts are a great source of fresh, high quality content.

2. Blogging is great for generating new leads

Blog posts allow you to write freely about various topics important to you and your law firm. You can really dive deep into providing solutions to problems your potential clients may have. If you can provide solutions to common problems, you are highly likely to convert readers of your blog into revenue generating clients for your law practice.

3. Blogging humanizes you and your law firm.

Blogging allows you to put your personal spin on issues. In addition to providing useful information to your readers, you also have the opportunity to put a personality with your law firm. Static corporate websites are generally cold and unwelcoming. Blogging, if done correctly, adds a human element to you and your law firm, which will help convert more visitors into clients and establish yourself as a thought leader in your area of practice.

 

These are just 3 of the many benefits of blogging. The financial cost to establish and maintain a blog is minimal. Although it will take some energy and resources to generate ideas and write blog posts on a regular basis, the potential benefits make this effort well worth it.


About the Author

David Smethie is a digital marketing strategist and lead generation expert. He is a featured contributor to the popular Business 2 Community blog, where he writes primarily about social media marketing. You can follow him on Twitter, LinkedIn, and Google+.


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