Naked Juice is Facing Lawsuit

Naked Juice, owned by PepsiCo, is facing a class action lawsuit for false advertising on its products. Naked is famously known for having “all-natural” juices, which makes the juice extraordinarily popular with the health/wellness/nutrition crowd, as well as the Average Joe looking to stay a bit healthier or lose a few inches on the waistline.

The lawsuit takes aim at Naked’s claim that its juices are 100% natural and 100% fruit juice. The claim is that this is misleading, and that there are in fact synthetic ingredients and chemical compounds that do not fit into that description. The suit also claims there are additives to make the juice feel more fruity while drinking – for example that pulpy and fibrous feeling in your mouth.

What do you think? Do you drink Naked Juice products? Would be upset if you found out the juices were not in fact 100% natural? Is anything we eat or drink today from a store truly natural?

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